Digital Media in Visual Arts Club (DMA)

Vision:
The Digital Media in Visual Arts Club (DMA) aims to grow every Digital Media Designer into a competent individual with a creative mind to create and appreciate art. We strive to nurture lifelong learners with a heart to serve the community.

Focus Areas:
In the DMA, we concentrate on three main areas: digital illustration, photography, and videography. Our students delve into the world of digital art, mastering tools and techniques to create stunning illustrations. They use a variety of industry-standard tools and software, including Photoshop, Procreate, and Adobe After Effects, to develop professional-quality digital media content and enhance their technical skills.

Students are trained to capture compelling images using DSLR (EOS) and mirrorless (EOS) cameras, honing both their technical skills and artistic vision. Additionally, they learn to produce engaging videos, from storyboarding and filming to editing and post-production.

In addition to their artistic pursuits, DMA members volunteer at the Sunlove Senior Activity Centre. They plan and conduct art-related activities to befriend and engage the seniors, enriching the lives of both the students and the elderly participants.

DMA members in action behind the scenes, capturing a video to acknowledge and celebrate the invaluable efforts of educators.

DMA members with seniors from Sunlove Senior Activity Centre, displaying the art piece they completed together during a heartwarming befriending session.

Achievements:

Opportunities:
Members of DMA have numerous opportunities to enhance their skills and gain real-world experience. They can serve as official student photographers at the Singapore Youth Festival Celebrations and participate in various digital media competitions. This year, they get to observe the behind-the-scenes filming for a CNA documentary. Every student in the club grows their e-portfolio through works done during regular CCA training sessions and competitions. This year, our upper secondary students participated in the Singapore Polytechnic MAD Grad Experience, where they learned to improve their e-portfolios for admission to the media and design course at the polytechnic.

DMA students gaining insights from the film crew during a behind-the-scenes session for a CNA documentary.

DMA students participating in the Singapore Polytechnic MAD Grad Experience.

Learning about acting techniques from local actress Julie Tan, gaining valuable performance skills.

Workshops:
To further enrich our students' learning experience, we offer special workshops, including:

• Storytelling in the Skies: Curated by the Infocomm Media Development Authority, this workshop introduces students to aerial cinematography and how drones have transformed visual storytelling.

• Canon Photography and Videography Workshops: Hands-on workshops that equip students with event, food, and architecture photography and videography skills.

• Our Grandfather Story Documentary Workshop: A documentary workshop that helps students learn the nuances of creating compelling stories through film.

• DFS X Artist 2024: Explore Sustainability in Fashion: A programme where students receive expert mentorship from talented artists and educators at the Science Centre to create artworks incorporating digital fabrication.

DMA students learning the art of product photography during a workshop conducted by Canon.	DMA students with the talented content creators behind the digital publisher, Our Grandfather Story.
DMA students creating their unique fashion pieces as part of the DFS X Artist programme.	DMA students mastering drone flying for aerial cinematography.

Learning Journeys:
Our students have the opportunity to go on multiple learning journeys, including visits to the Singapore Botanic Gardens and the ArtScience Museum for photography sessions and to learn about immersive technology. These excursions allow students to apply their skills in real-world settings and gain inspiration from their surroundings.

Julian from class 4 Diligence’24, shares his experience:
"My experience in DMA is one that I cherish and appreciate deeply. During my time in this CCA, I’ve made many friends and precious memories. I had a lot of fun with the people I’ve met in DMA, just by working or talking with them. This CCA allowed me to connect with people with similar interests and hobbies as well as further develop and broaden my own interests. I came to this CCA with a strong interest in drawing, however, I ended up learning so much more. I’ve learned how to use several software like Photoshop, Premiere, and After Effects, as well as how to operate and set up professional cameras and tripods. Thanks to this CCA I’ve been given many opportunities to participate and even win in several art and film competitions and be a part of several film projects with my friends. This CCA has allowed me to make close friends, learn new skills, and take part in new and exciting opportunities. I sincerely hope that DMA would be as meaningful to others as it was to me. I feel that DMA is something truly special and I hope many more people can experience it."